VCR and DVD viewing, network and cable television, and pay-per-view stations have significantly changed the nature of cult film viewing. Many movies that failed to find an audience upon original theatrical release now often gain cult followings through video rentals and sales. Today, word-of-mouth popularity can lead a formerly obscure film to gain a whole new audience on its video release, allowing it to earn considerably more in DVD sales than it did at the theater.
Reference: Obscure DVDs For Rent Sale
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